How one successful realtor crushes customer centric marketing (Interview)

How one successful realtor crushes customer centric marketing (Interview)

Bruce Lane, of Lane Real Estate Group in Rhode Island, has been in business for 30 years. In that time, his brand has evolved from “The Man, the van and twenty hours” to his current brand messaging geared toward the elder market. Bruce dishes on his brand evolution, why he’s not afraid to take risks in his messaging and the marketing approach that he puts above all else.