We need to talk about the word “blogging.” Honestly…it sucks. Seriously, what do you think of when you hear the word? I think of Dooce and other mommy bloggers talking about DIY, parenting, interior decorating, etc. Amirite?
Now this isn’t to throw shade on any mommy bloggers or other bloggers out there. In fact, I cut my teeth in the online world as a mommy blogger a decade ago. It was fun, I learned a ton and really enjoyed it. I gave up that domain years ago now it’s a porn site. I kid you not.
Back to the issue at hand. Content marketing comes in a variety of forms and blogging is one of the best ways to attract visitors to your website. Not just any visitors, the ones that actually want and need your services. This means that blogging is actually very
My goal here is change the way you look at blogging. From a hobby or gig someone does to express themselves to a money-making tool for your business. When it comes to creating relationships online, blogging is one of the absolute best inbound marketing tactics.
Chris Smith, co-founder of Curaytor (annual revenue of $5M dollars) says in his book The Conversion Code,
“I’m a fan of business, not blogging. But I can tell you from my personal journey and experiences that statistics like, ‘Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI’ and ‘79% of companies that have a blog report a positive ROI for inbound marketing’ hold true.”