The Secret Formula for Website Clicks & Conversions

The secret to a successful website is content marketing. Learn how to transform your website into a sales machine with copywriting.
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The Secret Formula for Website Clicks & Conversions

What is marketing, if it doesn’t help you achieve your business goals? Talk to any copywriter (a.k.a. salesperson in print) and they’ll tell you – it’s a ginormous waste of time and money. 

As your copywriter, I focus on your market first and your business second. This is crucial. As the master salesman Zig Ziglar once said: We’re all tuned into one radio station: WIIFM or, what’s in it for me? 

Writing is your secret sales weapon and the number one way to connect with your website visitors. It’s the powershift that transforms you from a business trying to sell something, to a trusted friend who “gets it.” It’s this emotional connection that shifts your website visitors into paying clients. 

Tuning into your market’s “station” is a simple yet powerful shift in how you communicate with your website visitors. It establishes trust and builds an emotional connection with your visitors. The result is priceless: When your market knows, likes and trusts you – they buy from you.  

You can write, so why do you need a copywriter?  

Most of us have enough writing chops to get by. In fact, it’s likely you write everyday – reports, memos, plans and more. The challenge comes in writing for your business in a conversational, persuasive, audience focused manner. 

Copywriting – a blend of market research, positioning, writing and salesmanship – comes natural to me, after years of experience. As a business owner, you’re in the thick of it day after day – managing projects, growing your business and building relationships. 

As Bob Ross (the zen painter with the killer afro) said: It’s hard to see things when you’re too close. The same is true for your business. 

Copywriting is your secret sales weapon and the number one way to connect with your website visitors. It’s the powershift that transforms you from a business trying to sell something, to a trusted friend who “gets it.” It’s this emotional connection that shifts your website visitors into paying clients. 

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