Dear Biz Owner, Don’t Write Your Own Content

content; marketing; time; rhode island; writing; writer; web; digital; marketing
Why writing your own website content is an absolutely horrible idea.

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Are you making this mistake in your business? 

(The following excerpt is from my personal biz diary. If you identify with any of it, we should talk.)

April 19, 2018

Dear Diary, 

Today I took a giant leap forward and finally purchased the theme for my website! I know, I know… you’re shocked. I’ve been telling Anne over at RI Web Gurus that I’d have content for her “asap!” for a few months now.

What changed? Well, I have a friend who told me – you’re smart, you can just pop up a WordPress theme, add in some content, DIY and save some money! He even assured me that no matter what I do, it will look great! Apparently, it’s all about the theme these days! Now that I’m a single mama of two, I have to jump on these opportunities to save money, right? 

So, tonight I looked in the mirror and said: “By golly, you’re smart! You’re capable! And, dammit…you’re going to build a website and publish it within the next two weeks! 

That’s all for now!  Off to dream about profits and digital domination…

What on earth was I thinking?!

June 28, 2018

Dear Diary, 

Never, and I repeat never again will I decide to build my own website. What in the actual *$%- was I thinking? Ridiculous! I even went so far as to severely underestimate the time it would take to learn a new program. Yes, freaking learn a new program! Now, don’t get me wrong… I’m a sucker for learning new skills, but at the expense of client work and family time? That’s a bit much!

Honestly, I’m kicking myself thinking about the time I spent lost in the web design vortex! Now I’m left to wonder…did I even do this right? Will all of the hours and hard work (to the detriment of my business and family life?!) pay off? If not… this has been a very time consuming, energy zapping, black hole. And yes… next time, I’m calling Anne @ the Gurus. 

Goodnight! Drained and drowning in work…

The moral of the story…If you’re planning to write your own online or offline content, get in touch today. In the digital age, time is of the essence. Let’s get your web (or print!) content done and in front of your market NOW.

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