“Ya, ok. I don’t need to know about that.” I said to my boyfriend, annoyed.
All I wanted to know was how to get my damn TV working. What I didn’t want was to endure an entire lesson on cables and coaxes. He shrugged and left the room.
By this time, we’d been dating awhile. Even still, I felt a pang of guilt. Essentially, I stopped him mid-sentence to tell him I didn’t care. Get to the point I said without actually saying it. That is, fixing my TV so I can watch Better Call Saul for the umpteeth time.
In real-life relationships, we need to listen just as much as we talk – even when the topic isn’t riveting. It’s part of being a good partner and communicator. Online, the rules are different.
Treat your market as a familiar friend or long-time lover and you’re doomed to fail.
You’ve heard the term ABC… Always Be Closing. To be successful online, you must ABW. That is, Always Be Woo-ing.
Every romantic relationship starts with a courtship. You know, that phase where you’re on your best behavior in an attempt to woo your prospective mate. This includes…
- Asking questions to get to know them on a more personal level
- Listening intently versus interrupting or talking over them – even when you think you know what they’re going to say
- Taking mental notes of their favorite restaurants, music, things to do, etc.
- Figuring out what they don’t like and avoiding those things