How To Make Sure Your Customers Don’t Dump You

blog; business; writing; google; traffic; seo

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“Ya, ok. I don’t need to know about that.” I said to my boyfriend, annoyed.

All I wanted to know was how to get my damn TV working. What I didn’t want was to endure an entire lesson on cables and coaxes. He shrugged and left the room.

By this time, we’d been dating awhile. Even still, I felt a pang of guilt. Essentially, I stopped him mid-sentence to tell him I didn’t care. Get to the point I said without actually saying it. That is, fixing my TV so I can watch Better Call Saul for the umpteeth time.

In real-life relationships, we need to listen just as much as we talk – even when the topic isn’t riveting. It’s part of being a good partner and communicator. Online, the rules are different.

Treat your market as a familiar friend or long-time lover and you’re doomed to fail.

You’ve heard the term ABC… Always Be Closing. To be successful online, you must ABW. That is, Always Be Woo-ing.

Every romantic relationship starts with a courtship. You know, that phase where you’re on your best behavior in an attempt to woo your prospective mate. This includes…

  • Asking questions to get to know them on a more personal level
  • Listening intently versus interrupting or talking over them – even when you think you know what they’re going to say
  • Taking mental notes of their favorite restaurants, music, things to do, etc.
  • Figuring out what they don’t like and avoiding those things
  • Etc.

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